Accel And SV Angel Back Endorse With $4.25 Million To Close The Loop Between Shoppers And Brands

Brands and businesses can track their reputations online and connect with consumers through social media. But what about in the real world? One of the biggest prizes in Startupland will go to whoever can figure out how to connect real-world shopping to brands and businesses. Steve Carpenter is going after that prize with his latest startup, Endorse. Carpenter has been incubating the company for a year as an entrepreneur-in-residence at Accel. (He sold his last company, Cake Financial, to Etrade in 2010). Endorse just raised $4.25 million in a Series A led by Accel, with SV Angel also investing. His co-founders and team include early employees from YouTube and Paypal (Erik Klein, Mayrose Dunton, and Franck Chastagnol).

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